Baby Nurses and Nannies
Your Newborn Care Specialist Services
A newborn care specialist (some also say “baby nurse” though she is not a nurse) is a newborn expert that helps care for your baby the first weeks or months after birth. They are able to ease your burden so you can sleep better at night and take naps during the day. They ensure breastfeeding is going well and help you learn how to take care of your baby. Meet the baby specialists here
What Is The Difference Between A Newborn Care Specialist
And A Postpartum Doula?
Many parents think hiring help after baby arrives is a luxury—but for a lot of families, it’s a game changer. This is especially true for first-time parents, families with multiples, those without nearby family, or couples juggling work and baby care.
The early days after birth can be overwhelming. There’s so much to learn—like how to soothe a crying baby or get them to sleep. Many new parents also struggle with sleep deprivation, trying to balance nighttime feedings with daytime work. It’s exhausting, and it can take a toll on your well-being.
Getting help isn’t a sign of weakness—it’s a smart way to care for yourself and your baby. Whether it’s hiring a postpartum doula, a night nurse, or leaning on trusted friends and family, support can make all the difference during this transformative time.
Understanding the difference between a postpartum doula and a newborn care specialist helps you find the right kind of support, whether you need help with your recovery, your baby, or both.
| Postpartum Doula | Newborn Care Specialist | |
|---|---|---|
| Primary Focus | Holistic support for the entire family unit, meal prep (except during overnight care) | Newborn care |
| Session Types | Day (4-8hrs a day) or Night (8hrs per night) | Usually nights (12 hrs) though a couple of baby specialists offer daytime support, too. |
| Feeding Support | Lactation education and assistance, bottle prep, formula, general feeding support, baby laundry | Bottle prep, formula, basic feeding support, baby laundry |
| Hourly Rate | Starting at $42/hr up to $120/hr depending on the doulas certifications and experience | Starting at $36/hr up to $45/hr depending on the baby specialists experience |
| Insurance Coverage | Usually covered under fertility benefits such as Carrot Fertility, Maven, Progyny. Sometimes covered under health insurance. Check with your provider to see if you can get reimbursed. | Not typically covered |
| Best for | Families looking for holistic support, breastfeeding mothers, mothers who would like support in postpartum recovery and nutrition, parents looking to build confidence in their new roles. | Parents who want to focus mainly on rest and help specifically with baby, families with a more limited budget, families not planning on breastfeeding or not needing breastfeeding support. Of course all night nannies support breastfeeding though most don’t have a lactation certification. |
A combination would also be possible: Some families hire a postpartum doula for daytime support and a night nanny who comes in for overnights.
About the “NY Baby” Newborn Care Specialists
Stephanie Heintzeler knows just the right qualities to look for in a newborn care specialist as she has worked with expecting and new parents for over 20 years. A former midwife in Germany turned doula and lactation consultant, she constantly gets questions regarding birth support, classes, baby specialists or postpartum doulas so it was only natural to add baby nurses to the NY Baby team. She hand picks and does a background screening on each newborn specialist herself, ensuring they have the following qualifications.
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- Training as a professional and qualified newborn specialist
- Excellent references
- Clean background check
- Experience with breastfeeding and bottle feeding
- CPR certification
Services
Your newborn care specialist will help you in all these areas of your “newborn” life:
|
– Breastfeeding/lactation support – Prenatal/postnatal care – Nighttime feedings – Promoting healthy feeding habits and sleep environment – Care for singletons, twins, triplets, etc. – Bathing the newborn/infant |
– Dressing the newborn/infant – Sterilization of bottles, pacifiers and other nursery items – Maintaining a clean, sanitized nursery – Umbilical cord and circumcision care – Baby laundry – Educating & supporting parents with regards to infant care |
Not all newborn care specialists with a certificate may turn out to be the right choice for you, simply because your expectations may be different from what they are capable of offering. Hence, clearly communicating your expectations before hiring them, as well as making sure that they are comfortable with and capable of meeting your needs is a must.
Hours
Options on how to work with a newborn care specialist:
- 24/7 for several weeks or months
- Overnight stays 12 hours for at least 4 nights a week (if you are looking for less than 4 nights a week, a postpartum doula would be a good fit for you. Postpartum doulas are flexible in terms of how many nights you book her week.
- Minimum nights per booking: 8
To request services, please email us at info@thenewyorkbaby.com or call at 347-257-5157.
Rates
Depending on their experience and qualifications, a newborn care specialist salary ranges anywhere from $420-$600 for 12 hours and $420- $800 for 24 hours (baby specialists often have the same rate for overnights or live-in positions).
Hire
We recommend you book your newborn care specialist a minimum of 2-3 months in advance (or as soon as possible) as the highly experienced baby nurses tend to get booked well into the future.
